#009 🎉Are you ready for OND?
For liquor store owners, the months of October, November, and December (OND) represent the busiest and most lucrative period of the year. As the holiday season approaches, customers stock up for celebrations, gift-giving, and festive gatherings. To make the most of this crucial time, store owners need to prepare strategically. Here's how you can get ready for the OND rush and maximize your sales potential.
Preparing for OND: Key Strategies
- Inventory Management: Anticipate increased demand and stock up on popular items. Analyze past sales data to identify trends and bestsellers during this period.
- Staffing: Hire and train seasonal staff early to ensure they're well-prepared for the rush.
- Store Layout: Optimize your store layout for easy navigation and impulse purchases. Create eye-catching displays for gift sets and seasonal specials.
- Marketing: Plan your holiday marketing campaigns in advance. Consider email newsletters, social media promotions, and in-store events to drive traffic.
- E-commerce Readiness: Ensure your online ordering system is up-to-date and can handle increased traffic.
- Gift Options: Stock up on gift bags, boxes, and wrapping services to cater to gift-givers.
- Promotions: Plan strategic promotions to attract customers and encourage larger purchases.
Product Corner
Experience some of the best craft brands Georgia has to offer
Browse Our Brand PortfolioEvery newsletter we highlight some of our favorite products. From new brands and line extensions to limited edition releases and special offers, there's a little something for everyone...
🧭 Explore the Range
When your favorite brands launch new lines, we're here to feature them...
Burnt Church Bourbon Cream
Burnt Church Bourbon Cream is a delightful addition to your holiday offerings. This creamy, bourbon-based liqueur is perfect for sipping on its own or as a luxurious addition to coffee or desserts. Its rich flavor profile and attractive packaging make it an excellent gift option for bourbon enthusiasts and newcomers alike.
🔦 Discover Somthing New
Our portfolio is growing with some incredible new brands...
Tenjaku Pure Malt Japanese Whisky
Introduce your customers to the world of Japanese whisky with Tenjaku Pure Malt. As interest in international whiskies continues to grow, this smooth and balanced offering provides an excellent entry point for curious drinkers. Its elegant bottle design also makes it a standout gift option for the holiday season.
🎟️ Here Today, Gone Tomorrow
Get them while supplies last. Here is our featured limited edition release...
Heaven's Door Bootleg V
Heaven's Door Bootleg V is a limited edition release that's sure to create excitement among whiskey collectors and enthusiasts. While details are scarce, previous Bootleg Series releases have been highly sought after. Stock up on this rare find to offer your customers something truly special this OND season.
Out & About
Get to know some of our favorite restaurants, bars and liquor stores around Georgia
🍽️ Featured Restaurant - Hob Nob Tavern
Hob Nob Tavern Tavern offers a cozy, neighborhood tavern atmosphere perfect for gatherings. With its warm ambiance and diverse menu, it's an ideal spot to enjoy a night out during the upcoming festive season. Known for their commitment to quality and creativity, Hob Nob has become a local favorite for both its food and drink offerings.
Follow them on IG: @hobnobatl
Our Favorite Cocktail - Heaven's Door Smoked Old Fashion
While Hob Nob is known for its cozy neighborhood tavern atmosphere and diverse menu, they also offer a carefully curated list of craft cocktails. This smoky variation of an old fashion is sure to please...
Ingredients:
- 2 oz Heaven's Door Revival Whiskey
- 1 sugar cube
- 2-3 dashes Angostura bitters
- Orange peel
- Ice
This sophisticated cocktail showcases the rich and complex flavors of Heaven's Door Revival Whiskey. The classic combination of sugar, bitters, and orange peel provides a perfect backdrop for the whiskey, while the addition of a smoky element brings a unique twist to the traditional Old Fashioned. It elevates the drink with depth and character, creating a perfect sipper for those who appreciate a well-crafted whiskey cocktail. This Smoked Old Fashion pairs beautifully with Hob Nob's hearty fare, making it an ideal choice for a memorable dining experience.
🛒 Featured Store - Cork & Keg
- Website: https://corkandkegbraselton.com
- Specialty: Bourbon, bourbon, bourbon.
- Store Ambassador: Daniel Kitchen (and Tom) are known for great, unique picks. Make sure to track them down to find that perfect tipple.
⌖ ABOUT TRI SPIRITS
With over 60 years of combined experience, Tri Spirits is committed to driving results through industry knowledge, extensive relationships and dedication to the brands that we serve. It all starts by putting a face to your brand with our distributors, retailers and their staff. Let’s us go to work for your brand!
To learn more about us, please visit www.trispirits.com, follow us on Instagram or email us at info@trispirits.com. We'd love to hear from you. Cheers!
