#008 ☯️ Spirits Synergy: Unlocking Sales Through Smart Pairings
Welcome to the latest edition of Market Pulse, your insider's guide to the craft spirits industry in Georgia. In this issue, we're exploring the power of cross merchandising in liquor stores – a strategy that's transforming how we sell and how customers buy. Cross merchandising goes beyond smart product placement; it's about creating experiences and driving sales through thoughtful pairing. By strategically placing complementary products at similar price points, we open up a world of possibilities for our customers and our bottom lines.
The benefits of effective cross merchandising are significant. It increases sales by encouraging multiple purchases, enhances customer experience by providing inspiration, and naturally educates customers about pairings and trends. Moreover, it makes efficient use of store space and gives your business a competitive edge in a crowded market. Whether it's grouping the makings of a perfect Negroni or showcasing a new local gin alongside premium tonics, cross merchandising turns browsers into buyers and casual customers into connoisseurs.
Product Corner
Experience some of the best craft brands Georgia has to offer
Browse Our Brand PortfolioEvery newsletter we highlight some of our favorite products. From new brands and line extensions to limited edition releases and special offers, there's a little something for everyone...
🧭 Explore the Range
When your favorite brands launch new lines, we're here to feature them...
Heaven's Door Refuge Rye
Crafted by Bob Dylan's spirits brand, Heaven's Door Refuge Rye is a smooth and complex whiskey that pushes the boundaries of traditional rye. With notes of orange peel, coriander, and spice, this 100 proof spirit offers a unique tasting experience.
🔦 Discover Somthing New
Our portfolio is growing with some incredible new brands...
Humano Tequila
Introducing Humano Tequila, a new addition to our portfolio that embodies the spirit of Mexico. Crafted from 100% Blue Weber Agave, Humana offers a range of expressions from Blanco to Añejo, each delivering a smooth, authentic tequila experience.
🎟️ Here Today, Gone Tomorrow
Get them while supplies last. Here is our featured limited edition release...
Suerte Tequila Cans
Suerte Tequila brings convenience and quality together with their limited edition canned cocktails. Featuring their premium tequila in perfectly mixed, ready-to-drink formats, these cans are perfect for on-the-go enjoyment or easy entertaining.
Out & About
Get to know some of our favorite restaurants, bars and liquor stores around Georgia
🍽️ Featured Restaurant - Cattle Shed Wine & Steak Bar
Nestled in the heart of Alpharetta, Cattle Shed Wine & Steak Bar offers a unique dining experience that combines rustic charm with modern sophistication. Highlighting some fresh seasonal ingredients from local and regional growers when available, hand cut and Certified Angus Beef, Premium cut steaks and fresh seafood and artisan cheeses and meals, an evening at Cattle Shed is a must. Their mission to serve well-prepared, delicious food, craft beers, bourbons, wine and cocktails with prompt and friendly service in a well-maintained and comfortable environment is clearly evident! Follow them on Instagram @cattleshedatl for the latest updates on wine tastings and special events.
Our Favorite Cocktail - Gin & Bear It
While Cattle Shed Wine Bar is renowned for its exceptional wine selection, they also offer a carefully curated list of craft cocktails. Their featured drink, "Gin & Bear It," is a perfect example of their mixology prowess:
Ingredients:
- 1.5 oz Mr. Pickles Gin
- 0.5 oz Aperol
- 0.5 oz Simple Syrup
- 0.5 oz Pineapple Juice
- 0.75 oz Lemon Juice
This refreshing cocktail balances the botanical notes of Mr. Pickles Gin with the bittersweet complexity of Aperol. The addition of pineapple and lemon juices brings a bright, tropical twist, while the simple syrup rounds out the flavors. It's a perfect sipper for warm Georgia evenings or as an accompaniment to Cattle Shed's lighter fare.
🛒 Featured Store - Macfarland 400
- Website: https://www.mcfarland400ws.com/
- IG: https://www.instagram.com/mcfarland400finewinespirits/
- Specialty: New up and coming store in North Alpharetta with an amazing selection of premium spirits and wines.
- Store Ambassador: Make sure to ask for Tek, the General Manager. Tek's enthusiasm for craft spirits and dedication to curating an exceptional selection makes Macfarland 400 a must-visit destination for spirit enthusiasts.
⌖ ABOUT TRI SPIRITS
With over 60 years of combined experience, Tri Spirits is committed to driving results through industry knowledge, extensive relationships and dedication to the brands that we serve. It all starts by putting a face to your brand with our distributors, retailers and their staff. Let’s us go to work for your brand!
To learn more about us, please visit www.trispirits.com, follow us on Instagram or email us at info@trispirits.com. We'd love to hear from you. Cheers!
