#003 🤝 Customer Engagement Breeds Success

#003 🤝 Customer Engagement Breeds Success
Photo by Bon Vivant / Unsplash

In the competitive liquor industry, customer service is a powerful differentiator that can elevate a brand above its competitors. By understanding customer needs, investing in staff training, embracing both online and offline accessibility, organizing events for customer engagement, prioritizing responsiveness and transparency, and implementing loyalty programs, all three tiers of the adult beverage industry can create a customer service experience that leaves a lasting impression. As the industry continues to evolve, those who prioritize exceptional customer service will undoubtedly pour success into their glasses.

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Leo's Musings: At Tri Spirits, we always do our best to make the customer experience optimal. By creating a comprehensive program to educate, engage and inspire we are able to support the supplier, retailer and consumer all together, creating a win-win scenario.

Product Corner

Experience some of the best craft brands Georgia has to offer

Browse Our Brand Portfolio

Every newsletter we highlight some of our favorite products. From new brands and line extensions to limited edition releases and special offers, there's a little something for everyone...

🧭 Explore the Range

When your favorite brands launch new lines, we're here to feature them...

Tarquin's Blood Orange Gin

This sumptuous fruit-flavored gin is infused with blood orange, summer fruits and aromatic gentian root for a distinct herbal bitterness. To create Tarquin’s Blood Orange Gin, the process of distilling is started with the flagship Tarquin’s Cornish Dry Gin and a subtle twist: the addition of Gentian Root. They macerate these 12 hand-selected botanicals overnight before adding violets in the morning and firing up the stills. They collect only the purest ‘heart of the distillation’, collecting and setting aside the ‘heads’ and ‘tails’ cuts is lovingly infused with the most brilliant blood orange and fresh pressed summer fruits. Finally they cut the gin with de-mineralized Cornish spring water to bring it down to the desired 38% ABV. When complete, it makes absolutely delicious cocktails!

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🔦 Discover Somthing New

Our portfolio is growing with some incredible new brands...

Tenjaku Vodka

A mellowness produced by the technique of combining koji malt with polished Japanese rice. During the filtration process, a blend of birch and bamboo charcoal is employed to sharpen the flavor, resulting in a light aroma and an unctuous, yet refreshing taste. This meticulously distilled vodka is infused with a spirit that is uniquely Japanese. Made with rice nurtured in Japan’s rich natural environment, Clean air, pristine water, and fertile soil. Tenjaku Vodka is created from rice cultivated with the utmost care and attention amidst the rich natural environment. This Japanese-grown rice produces a delicate, fresh, and pure flavor, offering you a delightful drinking experience.

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🎟️ Here Today, Gone Tomorrow

Get them while supplies last. Here is our featured limited edition release...

Heaven's Door - Exploration Series I

Heaven's Door Exploration Series #1 Calvados Casks Straight Bourbon is the inaugural offering in the esteemed Heaven's Door Exploration Series. This series is a testament to the art of whiskey craftsmanship, presenting limited-time offerings that are meticulously crafted under the guidance of a master distiller. These expressions are a celebration of experimentation and innovation, featuring distinct finishing methods that enhance the whiskey's complexity, depth, and character. This first release in the series is a masterful blend that marries the intricate complexity of toasted oak with the refined finish of French Calvados casks. This unique combination is artfully balanced with Heaven's Door's highly awarded Straight Bourbon. The result is a whiskey that stands out for its rich and multi-layered flavor profile.

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Out & About

Get to know some of our favorite restaurants, bars and liquor stores around Georgia

🍽️ Featured Restaurant - 1920 Tavern

If you’re looking for a local downtown Roswell restaurant that’s got class and elegance, the 1920 Tavern has it all! This speak-easy style eatery is nestled in the heart of downtown and features a diverse menu of cocktails, spirits, and mouthwatering cuisine. When you step inside the 1920 Tavern, you are immediately transported into the past. Antique mirrors line the walls, subtle crystal accents glimmer in the warm globe lighting, and contrasting light and dark tones in the seating areas set the stage for a cozy fine dining experience. IG: @1920_tavern

Our Favorite Cocktail - The Cucumber Martini

1920's take on the cucumber martini is a refreshing and sophisticated twist on the classic cocktail. This exquisite libation seamlessly combines the cool essence of fresh cucumbers with the smooth allure of burnt church cucumber vodka, creating a drink that tantalizes the taste buds and refreshes the senses.

Ingredients: 2.0 oz Burnt Church Cucumber Vodka, 1.0 oz Lime Juice, 1.0 oz Simple Syrup.

Combine all into a shaker with ice. Hard shake 20 seconds. Strain into martini glass. Garnish with a cucumber slice.


🛒 Featured Store - Cumming Beverage Mart

Cumming Beverage Mart is a specialty retail store and family owned business located in Cumming, GA. It has a wide selection of beer, Liquor and fine wines for you to choose from, including incredible Bourbon and Vodka selections . They focus on delivering great customer service and making sure everyone leaves the store happy and informed. Purchase in-st0re, order on-line or schedule curbside pickup. IG: @cummingbeveragemart

Featured Store Ambassador

Scott is one of four brothers who own and operate Cumming Beverage Mart. He's always around to provide an insightful recommendation and help customers with whatever they need. Next time you are in the store, make sure to say hi to Scott, and enjoy your experience.



⌖ ABOUT TRI SPIRITS

With over 60 years of combined experience, Tri Spirits is committed to driving results through industry knowledge, extensive relationships and dedication to the brands that we serve. It all starts by putting a face to your brand with our distributors, retailers and their staff. Let’s us go to work for your brand!

To learn more about us, please visit www.trispirits.com, follow us on Instagram or email us at info@trispirits.com. We'd love to hear from you. Cheers!

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